Thursday, October 9, 2014
Production Company Logo
I'm starting a production company that produces commercial and narrative videos for the internet, film, and television, and I've been racking my brains trying to design a logo. These two designs are based off of Ethan, the main character in a novel I'm writing called The Occupational Dreamer. Ethan is a graphic novelist who travels into his imagination, disguised in a sleeper gown, to save it from the social pressures that threaten to destroy it. In this pose he is falling from the sky. He is joyful because he is in complete control of his fall. He took the leap of faith and is living the dream. Ethan embodies the mission of my company to realize dreams on the big screen.
I still think these designs are too complicated. When I shrink them down to the size of an app icon for an iPhone they become unreadable. I want the logo to be readable at any size and iconic like the Apple logo, Playboy logo, or Lacoste logo. Though I love this design concept, I'm not sure how to simplify it so it will work when shrunk down. When people look at the logo I want them to feel like they're falling into a dreamlike state which is kind of like we do when we watch movies.